Welcome to the Internet of Packaging (IoP). Magic Add makes smart packaging possible at high volumes without the high unit cost. Magic Add uses unique product identifiers and intelligent back-end solutions to manage FMCG products along the entire supply chain. Based in Finland, Magic Add launched its technology and product development in 2015. With applications in marketing, logistics, and manufacturing, Magic Add’s technology can be used for process optimization and product authentication. We can help you combat a diverse range of issues, such as product loss, waste, and counterfeit goods. Magic Add partners with global packaging manufacturers, making our technology high-volume, scalable, cost-effective, and readily available to serve the biggest brands in the world.