SportIQ is making sports intelligent by applying information technology in team sports by doing advanced analysis of an event in real-time using various sources like statistics, scoreboard, player movements and combining that into the event footage and beyond. Real-time player and equipment tracking Tracking the players not as individuals but as a team makes it possible to find locations compared to other players in the same team or the opponent team. Offense and defense tactics data can be collected to the use of statistical data and coaching. Combining the tracking with video feed When the real-time tracking of the players and equipment such as a ball or a puck allows a variety of video solutions for the use of broadcasters, coaches and viewers. SportIQ is a marketing name for SstatzZ Oy a Finnish sports analytics company.